120+
leads after the Scottsbluff hailstorm. A storm like that used to bring 40–50.
Schank RoofingScottsbluff, NE · Nebraska Panhandle · Eastern Wyoming · Northern Colorado
Done-for-You Growth Engine for Service Businesses
We build and run a Growth Engine that gets your service business more demand, more authority and a clearer pipeline. No duct-taping five different marketers together.
Pipeline Growth guarantee. If we don’t hit the agreed number of qualified opportunities in your first 90 days, we work for free until we do.
Trusted by service businesses across the Nebraska Panhandle, Eastern Wyoming and Northern Colorado
Same day
website changes that used to take 2–3 weeks through an out-of-town vendor. Now it’s one call or text.
Webb Eyecare2 days
to sell out a coaching program once the cart opened. Site, offer, lead magnet and campaign built in under a week.
BNL PlusWho Novus Is For
Novus partners with service-based businesses that already sell a real product or service and want a cleaner, more predictable flow of opportunities.
Clinics and healthcare practices
Roofers and home services
Local trades and construction
Coaches, gyms, and performance facilities
Established service brands that want to be chosen first
If your business lives and dies by the phones ringing and calendars filling, this is built for you.
Book a callOne Growth Engine.
Two Ways to Use It.
You don’t need “a website person,” “a social media person,” and “an ads person” that don’t talk to each other. You need one integrated Growth Engine.
Which one sounds like you?
Mode 1
Pipeline Growth Mode
- More qualified leads and inquiries
- More booked calls / visits
- Better show rate and tracking
- Weekly optimization and reporting
Mode 2
Presence & Authority Mode
- Stronger brand and positioning
- More visibility with the right people
- Authority content and proof
- Clear visibility reports over time
How the Novus Growth Engine Works
Step 1 · Week 1
Diagnose & Plan
A 60–90 minute kickoff to map your current pipeline, offers and goals. We confirm your ideal customer and main offer, then choose Pipeline or Presence as your primary mode with a 90-day target. Access to your site, Google accounts and ad accounts is requested in one email.
Step 2 · Weeks 2–4
Build the Engine
Tracking and analytics installed, core site or funnel pages drafted, Google Business tuned, first month of content ready. Pipeline clients get first campaigns and follow-up automations live, so every lead is captured and followed up.
Step 3 · Days 30–90
Optimize & Scale
Weekly checks on tracking and leads, with quick updates by Loom or email. Then a monthly results and strategy call with the real numbers: leads, appointments, visibility, and what we’re changing next. Results compound instead of stalling out.
What we need from you
We make it simple to be a good client. The guarantee depends on these.
- Access to your website, Google accounts and ad accounts
- A 60–90 minute kickoff call, then a monthly review call
- Approve assets within 3 business days
- Answer new leads within 5 minutes during business hours
- Keep the agreed ad budget running (Pipeline mode)
- Leave our tracking and CRM setup in place
What’s Inside Your Growth Engine
Strategy and KPI tracking
Conversion-focused website or funnel
Google Business and search visibility
3–4 blogs per week
Up to 5 social posts per week
Paid ads management (when appropriate)
Automations and simple CRM pipeline
Clear monthly reporting
What’s not included
Kept out on purpose so delivery stays clean and the price stays simple. Any of it can be quoted separately.
- Answering leads or managing your sales team for you
- Full brand identity (logos from scratch, naming)
- Complex email newsletter funnels
- LinkedIn programs or paid PR campaigns
- Custom software development
- Extra websites, brands or locations beyond the agreed scope
Simple, Transparent Pricing
Pipeline or Presence · same price
$2,500 / month
3-month initial commitment to build and stabilize your Growth Engine. After that, month-to-month.
- Everything listed above, tuned to your mode
- Weekly optimization, monthly report and strategy call
- Or $6,500 for 90 days when you pay in full (save $1,000)
Ad spend is separate from the $2,500 and agreed with you up front. Ads only run when they make sense for your mode.
Pipeline Growth Guarantee
“If we don’t hit the agreed number of qualified opportunities in your first 90 days, we work for free until we do.”
A conditional performance guarantee, written into the agreement. It holds as long as you:
- Keep the agreed minimum ad budget for 90 days
- Approve assets within 3 business days
- Answer new leads within 5 minutes during business hours
- Keep our tracking and CRM setup in place
Presence & Authority Delivery Promise
“If we miss any of the core deliverables for a month, we add an extra month of management at no additional fee.”
We guarantee what we control: content, campaigns and reporting delivered at the standard we promise.
Questions owners ask before they book
Is ad spend included in the $2,500?
No. The $2,500 is the management fee for the whole Growth Engine. Ad spend is separate, agreed with you up front, and we only run ads when they make sense for your mode. Many Presence & Authority clients run little or none.
How fast will I see leads?
The first weeks go into tracking, your site or funnel, and Google Business, so every lead is captured and counted. Content and campaigns launch after that. Time to first lead and time to a stable weekly lead flow are KPIs we track and report. We set a 90-day target with you on the kickoff call.
Am I locked into a long contract?
The initial commitment is 3 months, which is what it takes to build and stabilize the engine. After the first 90 days you continue month-to-month at $2,500 per month, or stop.
What if it doesn’t work?
Pipeline Growth clients get a performance guarantee. If we don’t hit the agreed number of qualified opportunities in the first 90 days, we keep working at no extra fee until we do. That holds as long as the conditions above are met. Presence & Authority clients get a delivery guarantee: miss a core deliverable in a month and we add a month of management free.
Who does the work? Is it AI?
Novus runs strategy, tracking, site work, campaigns and reporting. Blogs and social posts are produced with AI-assisted workflows and reviewed by a human so they stay on-brand and accurate. That’s how we publish 3–4 blogs and up to 5 posts a week at this price.
Where do you work?
We’re based in Scottsbluff, Nebraska and work with service businesses across the Nebraska Panhandle, Eastern Wyoming and Northern Colorado.
About Novus
Why we built Novus
Before Novus, I managed a drive-in here in Scottsbluff and ran its marketing on the side, for free, on overtime. The business went from $800,000 a year to $1.2 million. When I asked to be paid for the marketing, the answer was no. So I started making videos for local businesses for free, owners opened their doors, and that turned into a company. It was just me. Now it’s a team.
Here’s what you should know about us: we don’t do vanity metrics, and we won’t tell you you’ll be the next Nike in a year to get hired. You get the truth about what’s working, with the numbers, every month.
The moment I knew this mattered: a client’s office manager told me they’d once sat in a meeting working out how to afford us. Now she was thanking me for the leads. That’s the job.
Giussepe Shunaula · Founder, Novus — Advertising Essentials · Scottsbluff, NE
Ready to Build Your Growth Engine?
Book Your Growth Engine Strategy CallWhat happens on the call
- 145 minutes. We ask about your business and what you’re trying to fix.
- 2If we’re confident we can help, we walk you through how the Growth Engine works for you and what it costs.
- 3If we can’t help, we tell you that too. No pitch, no pressure.
Not ready for a call?
Get a free 5-minute audit of your site and Google presence
Send your details and I’ll record a short video. You’ll hear what you’re doing well, 2–3 things I’d change to get more qualified leads, and roughly what that would do for you. No pitch unless you ask for one.
— Giussepe Shunaula, Founder